As I get closer to my book release, my focus is shifting from edits to marketing, and more specifically, swag.
Now some of you may be asking: what the heck is swag?
Don’t worry, you aren’t alone. Six months ago I thought it was what guys like Mick Jagger have — but no, that is swagger. I’m talking swag — the stuff authors and publishers hand out to promote a book.
The most common swag are bookmarks and stickers, but there are so many things authors can have printed up with their book cover on it these days — hats, tote bags, mouse pads, Christmas ornaments, t-shirts, notebooks . . . . and that’s just to name a few!
All that swag can be cool, but it can also add up, and despite what many believe, authors don’t make all that much money. So I’ve been deliberating a lot about what swag to spend my money on. If I couold afford it, I’d put my cover on everything because I love seeing it. (It is such a cool cover! And it’s MINE!)
But since I can’t do that without my husband having a heart attack at the amount I’ve spent, I need to narrow it down. And so I pose the question:
What swag do readers actually like getting? And more importantly, what swag gets readers to buy a book, if at all, since ultimately, that is the goal?
I would love any and all comments on this subject. The more POV the better!